Rino Petricola Named Senior Vice President of Front Porch Digital

July 11, 2006

BOULDER, Colo. , July 10, 2006 , Front Porch Digital (FPD), the Broadcast and Media Division of Incentra Solutions, Inc. (OTC Bulletin Board: ICNS), has appointed broadcast industry veteran Rino Petricola to the position of senior vice president for Front Porch Digital. Petricola, who has been with the company since 2002, has played a critical role in the ground-up development of the company's DIVArchive business, helping Front Porch Digital achieve an unparalleled 120 international digital archive installations.
 
"Rino has played a key role in making DIVArchive the success it is today," said Front Porch Digital President Mike Knaisch. "The quickly growing number of DIVArchive clients across the globe reflects Rino's value to the company, and we're exceptionally fortunate to have his knowledge and expertise behind our business."

Petricola has worked with DIVArchive since its inception. His experience in the media, telecommunications, and information technology sectors spans 25 years, the past 10 of which have been dedicated to development of broadcast-related markets for video servers, media management applications, and digital archives.

Over the years, Petricola has served key roles at a variety of technology companies including Thomson, Digital Equipment Corporation (DEC, now HP), StorageTek (now Sun), and Managed Storage International (now Incentra Solutions).

About Front Porch Digital
Front Porch Digital is the global market leader in total digital archive management and transcoding solutions. The company has long been an innovator in delivering unique software, services, and integrated hardware solutions for digital archive management to broadcasters and media companies worldwide. Today, Front Porch Digital's patented archiving technologies are found in more than 140 installations in more than 40 countries, representing 4.5 million hours of content and more than 30 PB of data under management distinguished for superior functionality, scalability, performance, and customer satisfaction. Front Porch Digital's award-winning DIVArchive technology manages the largest broadcast archives in operation for the world's best-known media brands. Visit the company's Web site at www.fpdigital.com.

About Incentra Solutions, Inc.
Incentra Solutions, Inc. (www.incentrasolutions.com, OTCBB: ICNS) is a provider of complete IT and storage management solutions to broadcasters, enterprises, and managed service providers worldwide. Incentra's complete solution includes professional services, hardware and software products with first-call support, IT outsourcing solutions, and financing options. To the broadcast market, Incentra delivers complete digital archive management and transcoding solutions built on its IT and storage expertise and offerings.

Incentra Solutions' Forward-Looking Statements
Certain information discussed in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the federal securities laws. Although the company believes that the expectations reflected in such forward-looking statements are based upon reasonable assumptions at the time made, it can give no assurance that its expectations will be achieved. Readers are cautioned not to place undue reliance on these forward-looking statements. Forward-looking statements are inherently subject to unpredictable and unanticipated risks, trends and uncertainties such as the company's inability to accurately forecast its operating results; the company?s potential inability to achieve profitability or generate positive cash flow; the availability of financing; and other risks associated with the company's business. For further information on factors which could impact the company and the statements contained herein, reference should be made to the company?s filings with the Securities and Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly Reports on Form 10-QSB, and Current Reports on Form 8-K. The company assumes no obligation to update or supplement forward-looking statements that become untrue because of subsequent events.


Contacts:
PR Contact
Wall Street Communications                                               
Sunny Branson                                                                           
sunny@wallstreetcom.tv 
801-533-2669

Allen & Caron, Inc.
Jill Bertotti (investors)
jill@allencaron.com
Len Hall (financial media)
len@allencaron.com
949-474-4300 

Front Porch Digital, Broadcast & Media Div.
Mike Knaisch, President
mknaisch@fpdigital.com
303-449-8279